A complete reimagining of the NBA's prediction game. Live-play energy and deep gamification brought to a platform that now attracts millions of players and drove a significant rise in engagement.
Post-season Bracket Challenge
An official home for MLB postseason bracket predictions. Recapturing fan engagement from third-party platforms and giving the league full brand control over its most-anticipated annual event.
Ryder Cup Celebrity All-Star Match Bracket
Fans predict the outcomes of a celebrity exhibition event. Head-to-head matchup winners picked through a bracket competition tied to Peacock's live coverage.
NFL Survivor Pools
A season-long survival competition where one wrong pick ends your run. The last fan standing claims a share of a guaranteed $1m prize pool.
British Masters
A live on-site trivia activation at the British Masters. QR codes across the venue pulled fans into a points-based competition with a season ticket up for grabs and real-time leaderboards driving the crowd.
League Table Predictor 25/26
Converting legacy trivia mechanics into a high-value SaaS prediction engine.
Konami League Leaders Pick’Em
A sponsored MLB prediction game where fans pick the five teams whose pitchers will rack up the most strikeouts over a weekend series. A $5
T-Mobile Home Run Derby Pick’Em
Fans fill out a full Home Run Derby bracket predicting round-by-round winners and tiebreaker totals. A sponsored activation across T-Mobile's platforms with real-time leaderboards.
In-season Bracket Challenge
A 32-driver single-elimination bracket running across five TNT Sports races. Accessible enough for casual fans and compelling enough to bring them back round after round.
Love Island Season 12 App
The official companion app for ITV's Love Island. A native wrapper built around a shared web platform so fans in the UK get the full second-screen experience without the overhead of a bespoke native build.
Love Island USA Season 7 App
The companion app for Peacock's Love Island USA. Delivered on the same white-label platform as the UK original so the American audience gets a tailored second-screen experience without starting from scratch.
Banana Boat Rituals
A lightweight sponsored voting activation surfacing players' pre-game rituals in video format. Fans vote for their favourites as part of MLB's partnership with Banana Boat.
Play-offs Bracket 2025
19/04/2025
The Anime Awards
14/04/2025
Weekend predictions game
01/03/2025
NBA Play
25/12/2024
LA Clippers Game Hub
12/12/2024
NBA Cup Bracket
12/11/2024
Battle of Jollof
09/11/2024
Pick’Em 2024
22/10/2024
England Rugby competitions
14/08/2024
Love Island USA Season 6 App
11/06/2024
Love Island Season 11 App
03/06/2024
Love Island Season 11 App
This project exists because I had to remove a project due to the strict NDA surrounding it... but I don't want to delete the record of it in case it's okay to share in future.
