Major League Baseball had a partnership with Banana Boat and they wanted to create a fun, engaging, interactive experience for fans of all ages, locales, locations, regions, languages, etc. So they created a simple voting activation. The fan favourite rituals which individual players and teams would practice before games, good luck for getting ready and for good luck, would be surfaced in video format and fans could vote on their favourite ritual. It was quick and simple. It was an advertising activation for Banana Boat and it helped to bring fans into the ecosystem for the MLB and it also created somewhat shareable or conversation worthy content.