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Product unicorn delivering exceptional experiences which encourage play.

Product unicorn, noun: Somebody with extensive experience across Technical Buildability, User Experience, Product Strategy and AI-Driven Automation. Find one of these; you win.

Delivering success for world-leading brands.

Apparently over 300 projects, so no; there’s no case studies for them!

Client Project Role

Building things, exploring places, writing about it, sometimes.

My blog is somewhat decaying, but I don’t want to destroy it entirely!

ProfessionalPlacing product stability against AI disruption
21/10/2025

Placing product stability against AI disruption

The market is volatile; a monolithic product organisation cannot compete. I propose a 'Two-Speed' structure: a Stability Engine to protect core P&L, and an Innovation Lab for zero-to-one AI exploration.]
Joe 4
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ProfessionalYour AI needs an integrity score
12/09/2025

Your AI needs an integrity score

Simple north star metrics have failed generative AI and true value lies not in short-term engagement, but in its reliability, alignment and long-term compliance. We need a new executive-level KPI.
Joe 2
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ProfessionalAmbient AI kills the screen funnel
15/06/2025

Ambient AI kills the screen funnel

Screen-centric user interface is ending. As ambient and generative AI takes over, the traditional UX funnel is quickly becoming a drag, not a core asset. Shift investment to the robust,…
Joe 2
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 Available for work

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