We had been launching the Love Island app using our white label product fan companion for many many years. However it was time to revisit the approach and rather than use a white label native app we decided to create a wrapper as a native app which would then embed our white label web app because it drastically decreased maintenance, it sped up launch time, it decreased the need for new builds when there were changes or bugs or new features. It obviously meant that the app would be accessible in more environments rather than just an iOS or Android app store. It also meant that we could be building features for all of our other customers and clients and products if everything was based on the same web-based architecture our fan kit product.