A complete reimagining of the NBA's prediction game. Live-play energy and deep gamification brought to a platform that now attracts millions of players and drove a significant rise in engagement.
Post-season Bracket Challenge
An official home for MLB postseason bracket predictions. Recapturing fan engagement from third-party platforms and giving the league full brand control over its most-anticipated annual event.
Ryder Cup Celebrity All-Star Match Bracket
Fans predict the outcomes of a celebrity exhibition event. Head-to-head matchup winners picked through a bracket competition tied to Peacock's live coverage.
NFL Survivor Pools
A season-long survival competition where one wrong pick ends your run. The last fan standing claims a share of a guaranteed $1m prize pool.
British Masters
A live on-site trivia activation at the British Masters. QR codes across the venue pulled fans into a points-based competition with a season ticket up for grabs and real-time leaderboards driving the crowd.
League Table Predictor 25/26
Converting legacy trivia mechanics into a high-value SaaS prediction engine.
Konami League Leaders Pick’Em
A sponsored MLB prediction game where fans pick the five teams whose pitchers will rack up the most strikeouts over a weekend series. A $5
T-Mobile Home Run Derby Pick’Em
Fans fill out a full Home Run Derby bracket predicting round-by-round winners and tiebreaker totals. A sponsored activation across T-Mobile's platforms with real-time leaderboards.
In-season Bracket Challenge
A 32-driver single-elimination bracket running across five TNT Sports races. Accessible enough for casual fans and compelling enough to bring them back round after round.
Banana Boat Rituals
A lightweight sponsored voting activation surfacing players' pre-game rituals in video format. Fans vote for their favourites as part of MLB's partnership with Banana Boat.
Weekend predictions game
01/03/2025
Live Comments
01/01/2025
NBA Cup Bracket
12/11/2024
Battle of Jollof
09/11/2024
Pick’Em 2024
22/10/2024
England Rugby competitions
14/08/2024
Love Island USA Season 6 App
11/06/2024
Love Island Season 11 App
03/06/2024
Love Island Season 11 App
This project exists because I had to remove a project due to the strict NDA surrounding it... but I don't want to delete the record of it in case it's okay to share in future.
