Scaling product discovery in an enterprise environment requires moving past simple wireframes. We must formalise our process, using techniques that deliver clarity and consensus across large, complex teams. This ensures every new feature is built on validated user needs, not gut feeling.
The fragmentation of our design workflow is holding enterprise teams back. I’ve seen first-hand how switching from a fragmented Sketch and Abstract setup to a single, browser-based tool like Figma has fundamentally changed our velocity. This is about more than a new feature; it’s a strategic shift towards genuine collaboration and a true single source of truth for design.