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Product leadership for the next generation of SaaS.

I bridge the gap between high-level strategy and technical execution. From AI-driven automation to scalable design systems, I engineer the logic that takes intelligent SaaS from zero to one.

Delivering success for world-leading brands.

Building, exploring, writing.

Experience is the ultimate AI filter
Experience is the ultimate AI filterProfessional

Experience is the ultimate AI filter

A discussion at the dog park sparked a reflection on how we hire in the age of automation. While prompt libraries are the new benchmark for proficiency, the ability to critique machine output remains the true differentiator for senior leaders.
03/04/2026
Farewell to The Engine Shed
Farewell to The Engine ShedPersonal

Farewell to The Engine Shed

My first startup was funded here, so hearing the announcement it will be closing after 13 years warrants a blog post.
01/04/2026
Why You Should Try Sky Coffee
Why You Should Try Sky CoffeeProfessional

Why You Should Try Sky Coffee

The ritual of the cigarette break is arguably the most efficient health hack in the modern office. By stripping away the nicotine and keeping the mechanics, I have found a way to revolutionise my afternoon productivity and team chemistry.
03/03/2026