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Product leader delivering exceptional experiences which encourage play.

Experience ranging from game designer to software engineer, from UX lead to product manager. Skills span through technical buildability, user experience, product strategy and AI-driven automation.

Delivering success for world-leading brands.

Pick’Em 2025
Pick’Em 2025InteractiveProduct Manager

Pick’Em 2025

NBA
A complete reimagining of the NBA's prediction game. Live-play energy and deep gamification brought to a platform that now attracts millions of players and drove a significant rise in engagement.
Ryder Cup Celebrity All-Star Match Bracket
Ryder Cup Celebrity All-Star Match BracketInteractiveProduct Manager

Ryder Cup Celebrity All-Star Match Bracket

Peacock
Fans predict the outcomes of a celebrity exhibition event. Head-to-head matchup winners picked through a bracket competition tied to Peacock's live coverage.
Post-season Bracket Challenge
Post-season Bracket ChallengeInteractiveProduct Manager

Post-season Bracket Challenge

MLB
An official home for MLB postseason bracket predictions. Recapturing fan engagement from third-party platforms and giving the league full brand control over its most-anticipated annual event.

View all 313 projects

Building, exploring, writing.

Farewell to The Engine Shed
Farewell to The Engine ShedPersonal

Farewell to The Engine Shed

My first startup was funded here, so hearing the announcement it will be closing after 13 years warrants a blog post.
01/04/2026
Why You Should Try Sky Coffee
Why You Should Try Sky CoffeeProfessional

Why You Should Try Sky Coffee

The ritual of the cigarette break is arguably the most efficient health hack in the modern office. By stripping away the nicotine and keeping the mechanics, I have found a way to revolutionise my afternoon productivity and team chemistry.
03/03/2026
AAA talent is going sovereign
AAA talent is going sovereignProfessional

AAA talent is going sovereign

Traditional corporate structure is undergoing a terminal decline as we move beyond the era of the employee and into a world where individual masterminds lease their agentic stacks to the highest bidder.
27/01/2026

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