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Product leader delivering exceptional experiences which encourage play.

Experience ranging from game designer to software engineer, from UX lead to product manager. Skills span through technical buildability, user experience, product strategy and AI-driven automation.

Delivering success for world-leading brands.

Client Project Role

Building, exploring, writing (sometimes).

Placing product stability against AI disruption
Placing product stability against AI disruptionProfessional

Placing product stability against AI disruption

The market is volatile; a monolithic product organisation cannot compete. I propose a 'Two-Speed' structure:…
21/10/2025
Your AI needs an integrity score
Your AI needs an integrity scoreProfessional

Your AI needs an integrity score

Simple north star metrics have failed generative AI and true value lies not in short-term…
12/09/2025
Ambient AI kills the screen funnel
Ambient AI kills the screen funnelProfessional

Ambient AI kills the screen funnel

Screen-centric user interface is ending. As ambient and generative AI takes over, the traditional UX…
15/06/2025