The discipline of framing a future success story is the most efficient constraint a product team can adopt. In the high-stakes world of enterprise broadcasting, this simple 'working backwards' practice cuts through ambiguity and forces a focus on customer benefit. It is the essential first step before any design or engineering work begins.
In a scaling agency or startup, the multi-disciplinary generalist often feels like the most valuable asset, but this versatility can become a critical drag on overall team efficiency and execution. I look at why deep specialisation, driven by strategic constraint, is the only way to scale quality and delivery.
Too many teams rush to build wireframes before defining the foundational user problem. This tactical focus creates 'Screen Debt': beautiful interfaces built on shaky strategic ground. We need to flip the process, prioritising the strategic 'why' to ensure sustainable growth.