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Hey, I'm Joe 👋

I create products that encourage play

Remember the crude flash animations of the early 2000s? That’s where it started. Simple characters with mouths redrawn frame by frame to sync up with terrible jokes told on a £1 ASDA mic. Intrigue dragged me into the world of flash games, then mobile development. I turned innovative new game mechanics into fully launched games on the App Store at lightning speed, which landed me in a startup incubator. Angel investors made me feel detached so I stepped away to be a software engineer at a video company.

Executing clever logic was thrilling but I disagreed with the core product decisions and wanted a seat at the table. An immediate transition from development to UX was assisted by connections made through the startup community. Working in UX was undoubtedly tougher than development. With time my ability to bridge communication and knowledge gaps between designers and developers led me down the obvious path; product management. Bugger.

So here I am. A guy who understands how everything works and has found success spanning game development, government products, television shows, b2b SaaS platforms, ecommerce scaleups, sports competitions and more.

Where do I go next? Fuck if I know.

Some attempt at a CV should go here.

Grab a copy of the PDF – it’s a little nicer.

Product Owner @ Monterosa

September 2023 – Present

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

🏅 Monterosa Innovation Award 2024
💰 2x investment rounds secured
📈 3x long-term customer growth
🥇 Football Business Awards winner
🏆 SportsPro OTT Awards winner

UX Lead @ Monterosa

April 2019 – Present

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

🏅 Sports Technology Awards winner
💰 £16m e-commerce sales unlocked
🏆 26th fastest-growing tech company
🥇 Most impactful employee
📱 #1 app on the App Store 92 times

UX Lead @ CookiesHQ

August 2017 – August 2018

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Creative Producer @ UNIT9

April 2017 – June 2017

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Chief Product Officer @ Paper Street Games

May 2015 – August 2016

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Mobile Developer @ Sparkol

January 2015 – April 2015

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Chief Executive Officer @ Paper Street Games

January 2014 – January 2015

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Game Designer @ Aardman

October 2013 – November 2013

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Digital Art & Technology @ Plymouth University

September 2009 – September 2013

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Product Design & Technology @ Churchill Sixth Form

September 2009 – July 2009

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

NOCN Digital Animation @ Weston College

September 2005 – July 2007

Here is the description for this role. I’ll probably have to get AI to write something here because every time I make an attempt at it, I fail massively. In the meantime I am just plopping a bunch of text in so I can focus on how this page looks and responds when somebody visits on a smaller screen. Enjoy it, dear reader.

Some attempt at a CV should go here.

Grab a copy of the PDF – it’s a little nicer.


Google AI Essentials
Completed Jan ’25


Professional Mentor
Plymouth University


Japanese Hiragana
Completed May ’21


Sales Assistant
Cancer Research


Garlic Farmer
Ostir’s Farm, Slovenia


Top #50 Best Artists
Newgrounds, 2006