In the world of UX design, it’s always rewarding to share valuable insights. Here are 10 essential UX tips that might seem obvious, but are often overlooked. Remember, knowledge is only powerful when put into practice!
1. Reserve a Single Color for Calls to Action (CTAs)
Standardize the color for your website’s CTAs (e.g., buttons, signup forms). This color should be distinct and only used for CTAs, making them visually prominent and guiding users towards desired actions.
2. Scrolling vs. Clicking: Finding the Balance
While long scrolling pages can be visually appealing, ensure content remains easily accessible. Prioritize clear navigation and avoid excessively lengthy pages that force users to scroll excessively.
3. Leverage Familiar Website Patterns and Interfaces
Don’t reinvent the wheel! Users are accustomed to established website layouts and functionalities. Utilize common patterns and interfaces to create an intuitive user experience that minimizes the need for users to learn entirely new navigation methods.
4. Avoid Vertical Swiping for Core Interactions
Reserve vertical swiping for its natural function: scrolling through website content. Avoid relying on vertical swipes for essential actions or functionalities, as this can be counterintuitive and frustrating for users.
5. Perception of Website Speed is Key
Website speed goes beyond just load time. Consider factors like loading behavior, waiting times, and animation smoothness. A website that feels fast and responsive will keep users engaged.
6. Streamline Your Website Hierarchy
If your website’s information architecture has more than 3-4 levels of nested menus, it’s time for a redesign. Aim for a clear and concise hierarchy that allows users to find what they need quickly and efficiently.
7. Mobile Navigation: Cater to Smaller Screens
For mobile navigation, consider using category landing pages, submenus, or in-page menus. These options provide effective navigation on smaller screens without overwhelming users with complex menus.
8. User Personas: Guiding Users on the Yellow Brick Road
Think of your website as a yellow brick road, guiding users seamlessly towards their goals. By understanding user personas (their needs and expectations), you can design a user journey that feels intuitive and effortless.
9. Prioritize Clear and Concise Mobile Interface Elements
Mobile users often interact with touchscreens. Ensure interface elements like buttons and icons are large enough and spaced appropriately for easy and accurate tapping.
10. Specific and Informative Navigation Labels
Keep navigation labels clear and concise, ideally no more than 2-3 words. Start with the most important keyword to provide users with a clear understanding of the linked content.
By keeping these essential UX tips in mind, you can create a much better user experience for your website visitors.
