I was tasked with creating a very clean landing page prototype for a company selling bottled Swedish spring water. The goal of the site was to portray the natural roots of the product and give suppliers a way to get in touch with the company.
No assets were provided – the company was in the midst of a major takeover and re-branding. Following this, I chose a very clean font (Roboto) to use throughout the website and on some placeholder bottle imagery.
Whilst responsiveness was crucial to the client, the end product was so minimal that creating layouts for different screen sizes was just a case of cutting down on clutter and organising web elements, such as the social / contact area. Using Sketch and InVision I was able to create simple prototypes that can be edited by the client to include copy and imagery when they reach the appropriate stage.