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UX

Start with a press releaseProfessional

Start with a press release

The discipline of framing a future success story is the most efficient constraint a product team can adopt. In the high-stakes world of enterprise broadcasting, this simple 'working backwards' practice cuts through ambiguity and forces a focus on customer benefit. It is the essential first step before any design or engineering work begins.
11/02/20224 min Read More
Design ROI beyond look and feelProfessional

Design ROI beyond look and feel

Design is often judged on aesthetics, a subjective cost centre. In a high-stakes enterprise environment, we must shift the conversation; the true value of a UX team and a design system is measured in time, money, and risk reduction. This is how we quantify our creative output and translate it into business-critical language.
24/02/20214 min Read More
Scaling Startups Need Strategy, Not Just ScreensProfessional

Scaling Startups Need Strategy, Not Just Screens

Too many teams rush to build wireframes before defining the foundational user problem. This tactical focus creates 'Screen Debt': beautiful interfaces built on shaky strategic ground. We need to flip the process, prioritising the strategic 'why' to ensure sustainable growth.
13/12/20174 min Read More
Flappy Bot: using machine learning to play gamesProfessional

Flappy Bot: using machine learning to play games

Forcing an AI to learn to play Flappy Bird we realised that Reinforcement Learning is the essential paradigm shift for autonomous, efficient systems.
11/11/20174 min Read More
Considering element placement and sizeProfessional

Considering element placement and size

Learn how Fitts' Law, a fundamental principle of human-computer interaction, can be applied to improve the usability and user experience of your website or application. Discover how target size, placement, and interaction model can significantly impact user performance.
15/08/20172 min Read More
Pokemon Go’s great terrible designProfessional

Pokemon Go’s great terrible design

What a fantastic-yet-terrible app. Skip this post as all the images are broken.
08/08/20164 min Read More