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User Research

We must use data for UXProfessional

We must use data for UX

Data analytics helps improve UX design, but how do I use website traffic data and user behaviour insights to optimise those designs?
24/06/20181 min Read More
The wheel already existsProfessional

The wheel already exists

Familiar design patterns are essential for a positive user experience.
19/03/20182 min Read More
Defining the use of your interfaceProfessional

Defining the use of your interface

This article explores the importance of defining user interaction in interface design. It discusses direct and indirect interaction methods and emphasizes the need to consider user needs and device preferences when designing for different audiences.
15/07/20171 min Read More
Build better products by working a support roleProfessional

Build better products by working a support role

In 2015, I had a short-term role as a software developer on a global creative product. While the development team focused on creating innovative features, a small support team diligently addressed user inquiries and resolved issues. This stark contrast highlighted a crucial disconnect: our focus on technical prowess often overshadowed the actual user experience.
01/03/20162 min Read More
Know your usersProfessional

Know your users

The importance of understanding your users beyond demographics and the need to delve into user needs, motivations, and challenges to create a truly user-centric experience.
01/02/20161 min Read More
Set user expectation in your productProfessional

Set user expectation in your product

Design and copywriting techniques to guide users and prevent unintended actions, leading to a more positive and enjoyable user experience.
14/01/20162 min Read More