Simple north star metrics have failed generative AI and true value lies not in short-term engagement, but in its reliability, alignment and long-term compliance. We need a new executive-level KPI.
Screen-centric user interface is ending. As ambient and generative AI takes over, the traditional UX funnel is quickly becoming a drag, not a core asset. Shift investment to the robust, multi-modal back-end platforms that drive real utility.
The current canvas-based approach to UX design has a critical problem; as GenAI models mature, the low-value work of placing pixels will be fully automated, freeing designers to focus on high-leverage system architecture. We must pivot our teams now to embrace prompt engineering and critical judgement over execution speed.
The rise of generative tooling is forcing us to rethink the wall between design and code. We're on the brink of moving from collaborative documents to autonomous, code-generating product agents, fundamentally changing the definition of done.
Prioritising speed over veracity with GenAI presents an untenable risk; a landmark legal judgement or new regulation will force an abrupt industry pivot. We must proactively embed grounding architectures now, transforming a liability into a sustainable strategic asset.