Too many teams rush to build wireframes before defining the foundational user problem. This tactical focus creates 'Screen Debt': beautiful interfaces built on shaky strategic ground. We need to flip the process, prioritising the strategic 'why' to ensure sustainable growth.
The industry is finally realising the long-term value of a product-led approach. I detail how my background in fast-paced agency production, leveraging a mindset of constraint and ruthless prioritisation, proved the ideal foundation for transitioning into a strategic UX Lead role.