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Product & design leader for the next generation of SaaS.

I bridge the gap between high-level strategy and technical execution. From AI-driven automation to scalable design systems, I engineer the logic that takes intelligent SaaS from zero to one.

Delivering success for world-leading brands.

Momentum Framework
Momentum FrameworkPrincipal Product DesignerPrototype

Momentum Framework

Smarkets
Lightweight motion and liquidity-signalling system for Smarkets' market view, making trading activity legible and felt without redesigning the surface it lives on.
Protected: Homeownership Sales Audit
Protected: Homeownership Sales AuditR&DSaaSUX Lead

Protected: Homeownership Sales Audit

Away Resorts
Diagnosing and prioritising conversion friction across the property discovery journey.
PENN Entertainment Loyalty Marketplace
PENN Entertainment Loyalty MarketplaceProduct OwnerSaaS

PENN Entertainment Loyalty Marketplace

Gift & Go
Diagnosing friction gaps in a loyalty marketplace to address acquisition, motivation and retention.

View all 313 projects

Building, exploring, writing.

Brand advocacy dictates AI search visibility
Brand advocacy dictates AI search visibilityEmerging Tech

Brand advocacy dictates AI search visibility

Product discovery has shifted away from traditional search bars toward AI engines. Surviving this transition requires community signals, off-site citations, and a robust brand advocacy engine.
24/07/2026
Experience is the ultimate AI filter
Experience is the ultimate AI filterEmerging Tech

Experience is the ultimate AI filter

A discussion at the dog park sparked a reflection on how we hire in the age of automation. While prompt libraries are the new benchmark for proficiency, the ability to critique machine output remains the true differentiator for senior leaders.
03/04/2026
Farewell to The Engine Shed
Farewell to The Engine ShedStudio

Farewell to The Engine Shed

My first startup was funded here, so hearing the announcement it will be closing after 13 years warrants a blog post.
01/04/2026

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