E-mail retargeting is a crucial strategy for recovering lost sales. However, with countless emails vying for customer attention, standing out from the crowd is essential. This post outlines a proven email template that has significantly improved my click-through rates.
Subject Line
Craft a compelling subject line that grabs attention and encourages recipients to open the email. For example:
Attention [Niche Person]! New [Product] Inside!
Body Copy
Focus on building a connection with the recipient by addressing them personally and highlighting their interests. This example demonstrates a conversational tone:
Hey [First Name],
If you are a [Person Type] looking to [Get/Achieve/Acquire] [Result/Emotion/Status] then you need to read this.
The reason you’re getting this email is because you are a much-loved customer of [Brand Name] and we want to serve you on the next level.
We want to help you [Do Things/Get Things] like:
* [Result/Emotion/Status] (a)
* [Result/Emotion/Status] (b)
* [Result/Emotion/Status] (c)How can we do that for you?
Well, you already have our [Product] – hopefully you have a few of them?
Now, we have something that goes along perfectly with [Product]…
For the last couple of months we have been jumping through hoops so that we could finally, proudly, announce that we now have [Product/Collection] available!
This means you can finally have [Result/Emotion/Status]…
When you order today we will even throw in [Bonus]!
The best part is you can click right here and go straight to checkout – we know you are busy, aren’t we all?
Oh, and one more thing…
Right now for a limited time we are doing a MAJOR discount on [Product/Collection] for our first round of awesome customers, which is why we’ve come to you first; we know this is something that’ll suit you.
Click here to check out all the details and get your [Product]!
See you soon,
[Your Name]
Remember to replace the bracketed information with specific details relevant to your brand and target audience. While this template has proven effective for me, remember to continuously test and refine your email campaigns to optimize results.
