Product initiatives often lose runway to debate and technical issues. Bypass this cost-sink with clarity across engineering, UX and product leadership. The output is a Product Profitability Execution Plan: a validated plan to ensure you build the right thing, immediately.
PRODUCT IGNITION
Translate vision into an executable, de-risked product roadmap in 30 days.
De-risk the future.
Build with certainty.
What’s included?
Delivered in weeks, not months.
- Goal Deconstruction
Translating high-level business KPIs into measurable product objectives. - Market Validation Vetting
Rapidly confirming the core user problem and market fit. - The Finalised Product Thesis
Documenting the non-negotiable statement defining who, what, and how-to-make-money. - Technical Readiness Audit
Assessing the existing technology, systems, and team structure for build capacity and reliability risks. - Buildability Review
Validating core feature complexity against existing architecture to prevent expensive collapse.
- Resource Allocation Vetting
Executive-level recommendations on the engineering team structure and resource allocation for efficient delivery. - Executive Alignment Workshop
I lead a session to secure final sign-off from all C-level stakeholders, establishing a single source of truth. - Product Requirements Document (PRD)
Writing the definitive, actionable execution scope document. - Press Release/FAQ (PRFAQ)
Finalising the core marketing and positioning artefacts for launch. - Sprint-Ready Handoff
Ensuring engineering and design leads have a complete, prioritised backlog ready for their first sprint planning session.